Cécile de Fleur – Living Elegance in Motion

Cécile de Fleur creates boudoir-leaning couture and bridal pieces that blend elegance, intimacy, and meaning. Each design draws from nature’s rhythms, where fabric breathes and responds to the body, creating a living dialogue between wearer and material. Guided by intuition and the energy of each element, the collection turns beauty into an experience you can feel, wear, and live.

When Jenn, founder of Cécile de Fleur, approached me, the task wasn’t simply to produce beautiful imagery. She needed the brand’s philosophy translated into a visual narrative that could build a real connection with her audience. The landing page required more than aesthetics; it needed storytelling, rhythm, and identity.

Creative process, testing ideas

We explored several directions, from watercolor sketches to layered collage, and eventually chose an approach that blends photography with hand-drawn elements. The founder portrait became a strategic storytelling piece. Jenn appears first in a silk robe that transitions into a boudoir-style dress, surrounded by flowers and drifting petals. Her face and apparel remain realistic, while the world around her moves into illustration. This balance creates a clear focal point and gives the brand’s emotional landscape room to unfold.

Every element—color, composition, botanical symbolism—was selected to support Cécile de Fleur’s philosophy of living elegance. The animation draws viewers into the brand’s sensory world and positions the maison as an immersive experience long before the full collection is revealed.

Animation for the brand website home page

Throughout the project, each artistic decision served the same purpose: to articulate the brand’s story, express its philosophy, and invite viewers into its world. This is how I approach creative direction. Art becomes a vehicle for identity, culture, and experience, rather than decoration for decoration’s sake.

Whether you’re building a brand, shaping a product, or creating any kind of visual experience, consider how each choice communicates your philosophy. Intentional design shifts perception. It becomes identity in motion.

If you want your brand visuals to express your story with clarity and intention, I’d be glad to explore a strategic direction together.