Fashion Illustration
Ula Patoka is a California-based illustrator with twenty years of experience across fashion, brand, and editorial work, including projects for Mastercard, PepsiCo, Nestlé, Johnson & Johnson, and other international brands. Her fashion illustration is rooted in the lineage of Gruau and Lopez, refined through a contemporary editorial sensibility — expressive, elegant, and attentive to the relationship between visual language and brand identity. Her portfolio spans commissioned and licensed artwork created for fashion brands, creative agencies, editorial teams, authors, musicians, and cultural organizations across the US and Europe. Projects have included campaigns, lookbooks, packaging, product collaborations, editorial features, fashion illustration, and portraiture. Each piece reflects an emphasis on precision, character, and visual storytelling — from runway figures and stylized portraits to campaign illustrations developed to capture the mood and identity of a collection.
Studio Notice
As of October 1, 2026, the UpIllustration shop is temporarily closed until further notice. New commissions, licensing projects, and brand partnerships are not being accepted during this period. This website remains online as an archive and portfolio of previously created work.
On why illustration does what photography cannot:
“Fashion illustration and fashion photography are two distinct disciplines. Although fashion photographers have continually pushed the boundaries of creativity and possibility, they can do no more than record what is there. Illustrators, on the other hand, have the power to select or emphasize a particular feature; to prioritize figure over garment, or garment over figure; to translate a mood, an atmosphere, with humour or emotion, while their ability to communicate a designer's ideas has often led to a close working relationship. And of course they have the ability to invent.”
— 100 Years of Fashion Illustration
Cally Blackman

