BIO
Ula Patoka is a London-based Ukrainian artist who believes every home deserves art that reflects the people living within it—never generic, always personal. Her work blends the soulful detail of fashion illustration, the elegance of Art Nouveau, and the strength of her Ukrainian heritage into timeless pieces that speak to identity, culture, and beauty.
With a strong background in marketing, PR, and creative direction—and an MBA with Merit from the Open University Business School—Ula brings a strategic eye to every project. Her deep understanding of branding, emotional storytelling, and visual communication makes her a trusted creative partner for clients ranging from global brands to cultural institutions and mission-led startups.
She’s also a proud partner of UCVP (The Ukrainian Classical Voice Project)—a groundbreaking educational initiative that amplifies the voices of underrepresented Ukrainian composers and celebrates the richness of Ukraine’s classical music heritage. At UCVP, Ula leads on creative and marketing strategy, creating original illustrations for the Anthology of Ukrainian Operatic Arias and visual assets for brand events and promotional campaigns.
In 2022, she collaborated with the Krolevets Weaving Museum, designing a calendar of twelve portraits honoring women who preserve one of Ukraine’s most cherished crafts—Krolevets woven towels, officially recognized as part of the nation’s Intangible Cultural Heritage. This project was a heartfelt tribute to cultural resilience and the women behind these traditions.
Ula also successfully completed the Next Generation Entrepreneurs for Ukraine at UCL (University College London)—a flagship initiative supporting aspiring and early-stage Ukrainian entrepreneurs. Her team won one of three awards in the final investor pitch, recognizing the project’s innovation, impact, and potential for growth.
Commissions include:
Custom illustrations (portraits, fashion, symbolic art, folk patterns)
Editorial and commercial art for marketing campaigns
2D hand-drawn animation for websites, social media, events
Creative collaborations and commissioned projects
Ula also shares practical tips and behind-the-scenes stories on her blog, designed to help people curate meaningful art for their homes, learn about the power of visual storytelling, and explore the stories behind her commissions.
Whether you’re decorating your space or looking for a one-of-a-kind piece to mark a life chapter, Ula’s art invites you to connect deeply—with yourself, your roots, and your surroundings.
statement
Art created to move hearts, shape spaces, and inspire brands
I create hand-drawn art that listens.
Rooted in mindfulness, symbolism, and emotional storytelling, my work explores the beauty of being fully seen — by ourselves, by others, and by the spaces we inhabit. With nearly two decades of experience in marketing and visual storytelling, I’ve learned that the most powerful images aren’t just aesthetically striking — they’re emotionally honest.
My journey as an artist has been shaped by the cities I’ve called home: from the historic soul of Kyiv, to Manchester’s creative pulse, to the layered energy of London. Now based in California, I continue to explore the harmony between cultural identity, self-expression, and presence — who I am, where I’ve been, and where I choose to create.
I draw inspiration from fashion as a visual language, nature’s quiet wisdom, and architecture’s ability to hold emotion. Every piece I create is fully human-made — no AI, no shortcuts. Just a stylus, a brush, and the space between the lines.
I believe everyone’s story deserves to be felt. Through visual art and animation, I help clients and collaborators bring their inner world to life — whether through a personal commission, a brand campaign, or a meaningful space at home. I'm currently studying interior design to further support my collectors in curating art that not only looks beautiful, but lives beautifully — with balance, intention, and emotional truth.
In a world of automation, I choose hand-drawn clarity, cultural respect, and human connection.