Fashion Illustration
Ula Patoka is a California-based illustrator with twenty years of experience working across fashion, brand, and editorial — with clients including MasterCard, PepsiCo, Nestlé, and Johnson & Johnson. Her fashion illustration work is rooted in the lineage of Gruau and Lopez, refined through contemporary editorial sensibility — expressive, elegant, and built for brands that understand the difference between decoration and visual identity. Ula works with fashion houses, creative agencies, and editorial teams on commissioned illustration and licensed artwork — for campaigns, lookbooks, packaging, product collaborations, and magazine features. Licensing terms are available on request.
Each piece is crafted with precision and intent — whether a runway figure for a brand launch, a stylized portrait for editorial, or a campaign illustration that carries a collection's entire mood in a single image. Past collaborations span luxury fashion, accessories, and lifestyle brands across the US and Europe.
Available for commissions, licensed artwork, and brand partnerships. To discuss a project: ula@upillustration.com
On why illustration does what photography cannot:
“Fashion illustration and fashion photography are two distinct disciplines. Although fashion photographers have continually pushed the boundaries of creativity and possibility, they can do no more than record what is there. Illustrators, on the other hand, have the power to select or emphasize a particular feature; to prioritize figure over garment, or garment over figure; to translate a mood, an atmosphere, with humour or emotion, while their ability to communicate a designer's ideas has often led to a close working relationship. And of course they have the ability to invent.”
— 100 Years of Fashion Illustration
Cally Blackman